The latest scam targeting Chase and American Express customers demonstrates how effective impersonation techniques can be in phishing attacks. In fact, 83 percent of phishing emails are brand or company impersonations. Playing on Chase and Amex users’ fears of someone abusing their credit card information, victims are more inclined to fall for the bait and input their highly sensitive information in a fake verification process. Doing so would allow cybercriminals to commit identity theft on the victims or sell their information in dark-web marketplaces. As threat actors become more adept at crafting emails that are indistinguishable from legitimate ones, we must focus on validating and authenticating sender identity. With email, this can be accomplished by properly enforcing DMARC, a widely-accepted open standard that ensures only authorized senders can use your domain in the From: field of their email messages.  Read Less