Following the news that Barclays has deployed voice biometrics technology to authenticate its customers, Brett Beranek, Senior Principal Solutions Marketing Manager, Enterprise, Nuance Communications. Commented below.
Brett outlines the success of the deployment of Nuance’s voice biometrics solution by Barclays Wealth & Investment Management back in 2013, where customers rated Barclays at least 9 of 10 for the speed, ease of use and security of the new authentication system.
Brett Beranek, Senior Principal Solutions Marketing Manager, Enterprise at Nuance:
“Barclays has long been an industry leader in adopting alternative authentication methods for its customers to enable a more seamless and secure experience. Indeed, following the deployment of Nuance’s text independent voice biometrics solution by Barclays Wealth & Investment Management in 2013, 93% of customers rated Barclays at least 9 of 10 for the speed, ease of use and security of the new authentication system.
“Millions of consumers around the world have already embraced voice biometrics as a secure and convenient replacement to PINs and passwords, through the hundreds of organisations that have deployed this technology globally. And with research indicating that as many as 90% of consumers prefer voice biometrics over rraditional authentication methods, it is clear that we are at the tip of an iceberg for customer service transformation. In fact, recent data from Opus Research predicted that the voice biometrics authentication market will grow from $200M in 2013, to $750M globally in 2017. And as the greater security and convenience offered by voice authentication becomes the norm for customer experience in financial services, we are likely to see this trend extended to all customer-facing industries.”