Scam websites luring users to browser notification spam are becoming a popular method to promote unwanted extensions, fake software, adware bundles and more.

Chris Olson, CEO at The Media Trust:

Chris Olson“Domain spoofing shows no sign of abating in programmatic advertising. They can quickly make the leap from annoying to malicious. If anything, it’s a growing threat along with other forms of malvertising that are reshaping, if not expanding, the role of marketers to include identifying fraud and protecting their brand from misappropriation by unscrupulous online actors. As a growing number of malicious publishers cover their tracks by mimicking legitimate websites, marketers must collaborate with their digital third parties on verifying ads, identifying any that run on unauthorized URLs, and ensuring they work with a continuously updated repository of ads.txt files so they can check the legitimacy of vendors, audit seller-specific ad buys and more. Organizations should scan their websites so they can be alerted on any redirects that could hurt their reputation and revenues.”

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