Comments On Google’s Expanding Privacy And Security Features

Google has announced it is expanding new privacy and security features for Youtube, Maps and its Assistant. The new features allow users to use incognito mode in more properties, monitor saved passwords for compromises and manages how consumer data is used on YouTube.

Experts Comments

October 03, 2019
Mike Bittner
Associate Director of Digital Security and Operations
The Media Trust
Greater privacy and control over personal data is the new user experience. The past two decades’ free-wheeling harvesting of consumer data has created a false dichotomy between personalization and privacy. In fact, consumers want a more personalized experience when they’re online. And, they want greater control over what data companies collect and share with their vendors in order to deliver that experience. They shouldn’t have to make a choice between the two. Businesses should set.....Read More
Greater privacy and control over personal data is the new user experience. The past two decades’ free-wheeling harvesting of consumer data has created a false dichotomy between personalization and privacy. In fact, consumers want a more personalized experience when they’re online. And, they want greater control over what data companies collect and share with their vendors in order to deliver that experience. They shouldn’t have to make a choice between the two. Businesses should set themselves up and operate in a way that offers both if they want to keep consumers’ trust and their business. By doing so, they also avoid the penalties of a rising number of data privacy laws.  Read Less
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