With Cyber Monday fast approaching, retailers need to ensure that they are prepared to attract customers to shop online. Anil Gandharve, VP & Global Head of Retail, CPG & Manufacturing, Mindtree commented below how can create a personalised shopping experience that will retain and attract customers. 

Anil Gandharve, VP & Global Head of Retail, CPG & Manufacturing at Mindtree:

“UK consumers are set to spend billions on Cyber Monday; the busiest online shopping day of the year. However, for retailers to stay ahead of the competition, they must ensure they are offering customers a tailored shopping experience.

Creating a personalised customer journey across channels will not only retain loyal customers but also help to acquire new ones. Our research has shown that 74% of shoppers believe that personalised promotions would encourage them to purchase relevant products that they may have never otherwise thought to purchase before.

Those retailers that roll out data analytics to target the right customers, on the right devices and platforms, with the right content will stand a better chance of guiding consumers seamlessly to the point of purchase.”

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