It all comes down to trust in the end, and most of these stores are asking for too much trust up front while delivering too little basis for that trust. The advantage to some degree in the Android ecosystem is that you can choose a different store or set of stores, which let’s marketplaces that focus on privacy and security features and value differentiate from one another. The unfortunate thing is that none seem to be doing it at this point - none are planting the security and privacy flags firmly and with investment. In reality, nothing is wholly secure because it is always an adaptive race against intelligent opponents, but which vendors’ products and services you buy into from mobile phone to home/work computing and from home automation to social media should be acknowledged to be a tacit trust moment as you effectively link your online identity, personas, privacy, security and to some degree safety with one vendor ecosystem or another. Moving forward, make sure you choose wisely and look to be able to vote with your feet. And if you’re a vendor: now is the time. Try it. Make the effort to lean in and to get good at vetting products more continuously, updating applications, protecting users, limiting damage when it occurs, being resilient and bouncing back, being transparent and generally becoming a security and privacy advocate rather than an apologist. You don’t have to be perfect. You just have to begin.  Read Less