Expert Advise On Scams Awareness Fortnight Has Only Half Fixed The ‘Scamdemic’

BACKGROUND:

It’s the end of Scams Awareness Fortnight. The great news is, now we’re all aware of their tactics, the scammers’ plans are foiled. Maybe they’ll take an early retirement and move to the country.

The truth? Public awareness of scams won’t fix the issue. It’s a great start for creating a climate of caution, but now organisations with tech capabilities must provide the means to set us free from fear.

Experts Comments

June 28, 2021
Stephen Ritter
CTO
Mitek

As we reach the end of Scams Awareness Fortnight, the severity of the current ‘scamdemic’ means that the initiative’s success is more critical than ever. However, consumers are up against it as they face the most complex psychological traps ever to plague the internet. Simply knowing they exist won’t solve the problem. As with any pandemic, awareness itself is not the cure. 

Organisations must have our backs. Businesses must tap into what’s easiest and most intuitive for customers to truly

.....Read More

As we reach the end of Scams Awareness Fortnight, the severity of the current ‘scamdemic’ means that the initiative’s success is more critical than ever. However, consumers are up against it as they face the most complex psychological traps ever to plague the internet. Simply knowing they exist won’t solve the problem. As with any pandemic, awareness itself is not the cure. 

Organisations must have our backs. Businesses must tap into what’s easiest and most intuitive for customers to truly protect them from fraud. It’s time for businesses to be aware of the fact that we need systematic change.

Twitter’s latest move with Citizen’s Advice to deploy a tool that alerts potential scam victims is a step in the right direction. AI must be trained to spot scams before they reach the consumer, and technologies like behavioural biometrics must track fraudsters’ movements around the web. Only by harnessing tech can the awareness of scams really pay off.

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