A new poll from KPMG Canada out today underscores the impacts that cyberattacks have on consumer sentiment. Among several key findings: nine in ten respondents say they’re “leery” of sharing personal data with a company that’s been breached, and more than four in five would seek to take their business elsewhere. In response, experts with Gurucul and Stealthbits offer perspective.
Experts Comments
September 29, 2020
The recent study by KPMG of Canadian users highlights a couple of important points. First, users are becoming more aware of their risks on-line, and have largely lost faith in on-line businesses to safeguard their data. As a result, they are becoming more careful about what they reveal and to whom.
It also points out that organizations will have a hard time regaining user trust once it's lost, which means they need to be doing more to prevent these breaches in the first place. Organizations .....Read More
Like(Submit Your Expert Comments
What do you think of the topic? Do you agree with expert(s) or share your expert opinion below.Be part of our growing Information Security Expert Community (1000+), please register here.
Linkedin Message
@Adam Laub, CMO, provides expert commentary at @Information Security Buzz.
"Reputational damage and customer loss have long been used as talking points for those looking to convince powers...."
#infosec #cybersecurity #isdots
https://informationsecuritybuzz.com/expert-comments/kpmg-poll-4-in-5-consumers-would-abandon-a-co-thats-been-breached-9-in-10-leery-of-sharing-data-experts-perspective
Facebook Message
@Adam Laub, CMO, provides expert commentary at @Information Security Buzz.
"Reputational damage and customer loss have long been used as talking points for those looking to convince powers...."
#infosec #cybersecurity #isdots
https://informationsecuritybuzz.com/expert-comments/kpmg-poll-4-in-5-consumers-would-abandon-a-co-thats-been-breached-9-in-10-leery-of-sharing-data-experts-perspective