Mastercard App Uses Facial Recognition To Authenticate Payments

Following the news about the New Mastercard app that has launched in the UK and Europe to let shoppers authenticate payments with their face, Reeve, Director Product Management at Nuance Communications commented below.

Sebastian Reeve, Director Product Management at Nuance Communications:

sebastian-reeve“The global biometrics market is expected to grow to $44.2 billion by 2021, a massive increase from $7 billion in 2014, with many leading customer-facing companies – such as Barclays, First Direct, TalkTalk and HSBC – adopting the technology for authenticating sensitive information and speeding up the overall customer journey.

“While Mastercard customers may not yet be able to forget their password completely, we will increasingly see companies opting to leverage two biometric factors – for example, voice and facial. This will mean that if a consumer is outdoors at night or on a sunny day, and facial recognition is not going to be appropriate, the voice biometrics can kick in. Alternatively, in an environment where a consumer wishes to be audibly discreet, they can use facial recognition instead. This will ultimately speed up and secure the customer authentication process – helping us truly (and finally) bring around the death of the password.”

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