Tomorrow some of the biggest names on the Internet are coming together for a day of action in an effort to send a message to the FCC to stop dismantling the net neutrality rules that were put in place in 2015. Chris Olson, CEO at The Media Trust commented below.
Chris Olson, CEO at The Media Trust:
“Regardless of how net neutrality pans out, this issue highlights the value of the digital economy to businesses and consumers alike. But it’s important to not forget that the internet is all about the consumption of information. Every participant in the digital ecosystem–Brands, Ad/MarTech, Publishers, Corporates, Governments–plays a critical role in forming and safeguarding the content that flows through their environments to ensure they meet with consumer expectations. It is incumbent upon them to develop and strictly enforce creative/content quality policies, minimize tracking activity, and ensure a safer, malware-free experience.”