The Irish the Data Protection Commission is investigating Google after a complaint was lodged regarding Google’s DoubleClick/Authorized Buyers advertising system active on 8.4 million websites. The complaint alleges that the system relies on broadcasting users’ personal data without letting them know. 

Expert Comments:   

Chris Olson, CEO at The Media Trust:  

Chris Olson“Many companies continue to struggle to comply with GDPR one year since its enforcement. If big tech companies with deep pockets are having challenges, you can imagine how much further behind the law’s requirements smaller organizations are falling. Those that aren’t concerned are likely unaware that the law covers them. The fact is, if you have a website that people in the EU can access, you are covered by the law. The reason why you should be concerned is that you are collecting more information on your website visitors –unbeknownst to them — than you think, and you are probably sharing that information – without your visitors’ consent — to digital third parties you don’t even know you’re doing business with. This lack of awareness will drive up your legal risk. The fact is, we need to reform not just personalized online advertising—we need to fix the entire internet, which is set up to track users in order to make money off of their data. If GDPR isn’t enough to jolt businesses into action, upcoming laws like CCPA, likely to become the de facto data privacy law in the US should.”

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