Twitter has announced that it will make the identity of any ad purchaser, the ad itself and those targeted by the ad available for anyone to review. This news comes in the wake of possible Federal legislation that would force tech companies like Twitter to disclose political ads. Chris Olson, CEO at The Media Trust commented below.
Chris Olson, CEO at The Media Trust:
“Twitter’s announcement to label political ads and create a transparency center is a step in the right direction. The political ad situation all boils down to knowing your customer, a simple task that quickly turns complex when dealing with the digital ecosystem due to its highly-dynamic and opaque nature. Now’s the time for any website operator to adopt better controls to identify the parties involved in rendering web pages, evaluate their activity and/or content and quickly terminate unauthorized behavior.”