The rest of the data privacy iceberg will begin to emerge As we welcome in another Data Privacy Day, this date – and what it represents - has never been more relevant or more important. It’s clear that 2020 will be the year that the rest of the data privacy iceberg begins to emerge. While regulations like Europe’s GDPR and the California Consumer Privacy Act (CCPA) have already been established, new regulatory developments surrounding data privacy are continually coming to light. Although these regulations have their inherent differences, the general scope of data privacy laws is to give consumers the right to know how and what type of personally identifiable information (PII) is collected, and the option to take legal action in the event that they should incur damages from bias or data security breaches. In 2019, 53% of consumers stated that they would cancel a transaction if they didn’t like something in the privacy policy – more must be done this year to make sure data privacy and protection is a top priority for companies. Until now, most organisations have focused their efforts on structured information, but they must also be able to understand what PII is located in textual documents. Archived data, in particular, is an especially pressing concern for most enterprises. AI-powered solutions will be instrumental in locating sensitive data and managing it through automated workflows. Today, organisations will also need to establish internal data governance practices to determine who is accountable for data security and enterprise-wide policy, which may include creating teams that blend technical and regulatory expertise. It’s also a great time to get started with a career in the industry. Over the past four years there has been a 75% increase in jobs with “privacy” in the title. Privacy is hot. And, finally data protection is at the table for new initiatives and technology decisions.  Read Less