The topic of data privacy could not be more relevant in the current cybersecurity landscape. Last year, for example, a number of headline-hitting data breaches were revealed to be a result of misplaced security design choices - demonstrating the damaging consequences of underestimating security requirements. A large cause for concern here is when it comes to businesses building identity management functionality in-house. No matter how big the development team some companies may have, a lack of experience and resources in cybersecurity areas like identity management means that building such features internally comes with increased risk. Faced by tight deadlines and pressure to get applications to market as fast as possible, teams are challenged to build functionality that properly adheres to privacy by design and proven security methodology. Often, we see the impact of not doing so through the breaches that take advantage of weak authentication policies and a failure to keep data privacy central to the whole design process. One way for tech leaders to solve this problem is to deploy Identity-as-a-Service (IDaaS) solutions - cloud based authentication and identity software or APIs already proven and in use in the market. Such solutions allow teams to integrate identity features into applications as securely and as seamlessly as possible, without reinventing the wheel each time. Ultimately, this on-demand expertise reduces the risk of data breaches caused by employee-led error and places data privacy at the forefront of the development process.  Read Less