Data privacy has moved beyond protection and is now a question of trust. We, as consumers, trust organisations to handle our data in a secure, standardised and accountable way. But with 60% of UK businesses planning to migrate apps and data to the cloud within the next year, the risks are high. Combine this with the rise of 5G, edge computing and AI bringing about entirely new and disruptive ways to use data, organisations must ensure suitable safeguards are in place, tested and updated as we begin to unravel these various possibilities. 75% of IT leaders anticipate that security will have the largest impact on their data strategy over the next 12 months. In order for privacy to succeed, it is the duty of companies and organisations to not only understand how and why data is being used, but also have the capabilities to remedy any ethical concerns which may naturally arise as new lines are drawn on what ‘is’ versus what ‘was’ acceptable as technology becomes ever more powerful. This can only be achieved by being able to see, access and conscientiously use data from any and every environment whilst affording the end user the means to control how and what data is there in the first place. Only then can user privacy truly succeed.  Read Less