A recent survey shows that even before PRISM news broke, six out of ten consumers were concerned about the security of storing their content in social networking and cloud storage services. F-Secure interviewed 6,000 people in 15 countries in April, and found younger people and multi-screeners to be more concerned than others.
The top five providers people upload their content to are Facebook, YouTube, Google Drive, Dropbox, and tying for fifth place are Microsoft SkyDrive and Apple iCloud. But results show that uploading content to social networking services and cloud storage providers doesn’t necessarily equal confidence in them.
59% of consumers expressed concern that someone else may be able to access content they store with these providers. 60% were concerned that providers may be selling their personal content to third parties, and 62% thought that providers may sell their digital behavior data. 63% were worried about the vulnerability of storage providers’ technology.