Interview: Paul Greenberg on why relationships matter

Paul Greenberg has a radioactive cat. Buddy is having iodine treatment, which means Greenberg, can only cuddle him for 45 minutes a day. And it clearly bothers him.

Greenberg is best known as the author of the influential book, CRM at the speed of light. He has built a reputation as a CRM guru and has been known as the godfather of CRM (customer relationship management) and the Bob Dylan of CRM.

Relationships, both feline and human, are important to Greenberg. He said once that business deals are a natural consequence of good relationships and good conversation. And what is true on a personal level is just as true on a corporate level.

Businesses have to get their relationships right with customers no matter what. “And that is no matter what,” he says, emphasising the point.

SOURCE: computerweekly.com

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