Poor Decision Making Damaging Potential of UK Data Centre Industry

The ability to make joined up decisions is the biggest hurdle senior strategists face in a bid to successfully manage the performance, efficiency and resilience of their IT and network infrastructure, according to a poll for DatacenterDynamics Converged 2014.

Cost reduction, the need to deliver efficient tools and services for staff, and security and compliance are all of concern, but two-thirds of those organisations questioned believe converged decision-making is the biggest obstacle. In a landscape defined by the growing volume, velocity and variety of data, managing the infrastructure that supports data storage has become a significant and complex challenge — one that requires the cooperation of multiple parties within a business. In fact, a fifth of the survey’s respondents (22 percent) state that decisions relating to IT and network infrastructure within their own organisation require the input of between 11 and 20 people.

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George Rockett, Founder of the DCD Group, comments, “The main dilemma facing many senior strategists at present is that every decision relating to the management of data is intrinsically linked. Failure to make joined up decisions means businesses will not reap the full benefits of their investment and can’t capitalise on growth, increase energy efficiency, or improve productivity and satisfaction amongst staff.

“Many businesses understand the key aspects that make a data center successful, but too few know how to make converged decisions which make these elements work effectively in unison. Our event promises to help provide businesses with guidance on tackling this issue and highlight how to develop a world class data centre strategy.

DatacenterDynamics’ Annual UK event will take place in London on 19-20 November. For more information, please visit www.dcd-converged.com.

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datacenter dynamicsDatacenterDynamics, part of the DCD Group, is a premier full service B2B information provider, offering a comprehensive product and service portfolio tailored specifically for the data center industry through its divisions: Media, Events, Intelligence and Performance.

The Media Division features the world’s only global publication for the data center market, DatacenterDynamics FOCUS Magazine, along with multimedia offerings, webinars, and a renowned awards program recognizing innovation in the industry.

The Events Division incorporates DatacenterDynamics core event offering, the Converged conference series presently running in 48 locations around the globe, along with FOCUS On and Intelligence Seminars.

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