Why Private Browsing Doesn’t Work and How to Fix It

In the novel 1984, society is oppressed by a centralized network of cameras. Some compare the novel to our society today. For most citizens, the feeling of ‘being watched’ is no pleasure, and those who are somewhat educated about using computers and mobile devices understand that Google and other online service providers collect information by tracking unique user behavior.

That’s right; it’s likely you’re being tracked and identified for future commercial use. If this makes you feel uneasy, there are a number of steps that you can take to limit or block online entities from tracking or identifying you.

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Several factors come into play. Your choice of browser, allowed plug-ins, downloaded fonts, set time zone, and screen size all invite others to identify you as an individual user. However, you can ‘blend in’ by disabling Flash and Java, installing a NoScript extension on Firefox, and clearing the cache along with cookies each time you use your device.

Ultimately, our message to you is this: don’t be fooled. Even browsers set to private are exposing your personal information, as our infographic below demonstrates.

private browsing

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