It takes up to 7,500 liters of water to manufacture a single pair of jeans. All the work required to soften denim to a texture that consumers will buy, as well as the addition of sandblasting to distress them to satisfy current trends, makes the product a very thirsty and environmentally unfriendly one. But who really thinks about that? No one ever associates a finished product with the resources required to make it, and the same goes for the cloud, a product that seems to have no weight or substance unto itself, save for its presence as a container for…
Author: Steve Prentice
Steve Prentice
Steve is a specialist in organizational psychology, focusing on the interaction of people, technology and change. He holds degrees in journalism and psychology, and is pursuing a PhD in Psychology, focusing on brain/technology interaction.
