Author: Tim Brown

Blockchain domains underpin brand presence in Web 3 and represent a core element of an integrated brand strategy. While the Web 3 namespace is still somewhat a ‘wild west’, with many unknowns yet to be established, brands must at the very least educate themselves on the opportunities and possibilities. Considering how and when to protect and secure brands on the blockchain must begin to feature in brand strategy discussions. Records are already being broken as millions of brand names are being registered on the blockchain in the rush to stake a claim within Web 3. The first one million .eth…