Can you buy reputation? Sure you can—who hasn’t clicked on a 5-star item on Amazon with hundreds of (questionably real) reviews? But in times of crisis, that’s a much harder sell. How will you handle a crippling cyber attack? Have you done all you can to minimize the chances? Are you prepared when it’s not a matter of if but when? What’s at stake for your business Damage to your reputation can cause a severe blow to your business. The setback is often financial, accompanied by a deluge of negative press. Your stock price might drop, your customers might drop…
Author: Vina.Nguyen
Vina.Nguyen
Vina Nguyen is a B2B technical copywriter, specializing in cybersecurity, SaaS, and artificial intelligence. She aims to inspire by simplifying the complex in all things technology. Before she was a writer, Vina spent over 10 years as a computer scientist, where she analyzed software, designed cybersecurity products, and built machine learning models for both public and private organizations. Vina can be found exploring Washington, DC or at www.vinawrites.com.
