Amazon Prime Day 2025 is almost here. So are the scammers.
With global shoppers gearing up for deals on 8 July, bad actors are already laying traps. In June alone, researchers tracked more than 1,000 new domains mimicking Amazon. Nearly nine in ten were flagged as malicious or suspicious. Many used the phrase “Amazon Prime” to bait unsuspecting shoppers. One in every 81 of these risky domains contained the term.
Check Point Research warns the threat is only ramping up.
“Threat actors know shoppers are distracted and in a hurry. That’s when mistakes happen,” said Check Point.
Why Prime Day Is a Cybercrime Magnet
The formula is simple. High traffic equals high opportunity. Prime Day attracts millions of buyers. And where the money goes, phishing follows.
Scammers use two main tactics:
- Fake websites designed to impersonate Amazon’s login or checkout pages.
- Phishing emails that create a false sense of urgency, pushing users to click malicious links.
Their goal is straightforward. Steal login credentials. Harvest personal data. Hijack accounts. Drain wallets.
Two fake domains illustrate the threat.
- Amazon02atonline51[.]online impersonates the Amazon sign-in page and appears to target German customers.
- amazon-2025[.]top is another fraudulent site. Its design mimics Amazon’s login screen to trick users into surrendering credentials.
These are not isolated cases, but part of a broader pattern.
Real-World Phishing: What It Looks Like
Check Point also intercepted a phishing campaign that spoofed Amazon. One email used the subject line “Refund Due – Amazon System Error.” It appeared to come from Amazon. It didn’t.
The message asked recipients to “update their address.” The link redirected users to a fake login page hosted on cloud-service-care[.]com. Once there, their credentials were quietly stolen.
“The message looked legitimate. The sender address was spoofed. The urgency was convincing. That’s exactly how people get caught,” said Check Point.
Tips to Stay Safe This Prime Day
Deals are great. But not if they cost you your identity. Here’s how to avoid being duped.
Check the URL: Before entering your details, look closely at the web address. Fake sites often use odd domain endings like .top, .online, or include dashes and typos.
Don’t click links in emails: If you get an email about your Amazon account, open your browser and go directly to www.amazon.com or use the app. Avoid email shortcuts.
Look for HTTPS and the padlock icon: But don’t trust them blindly. Some fake sites use HTTPS too. Always verify the URL.
Use strong passwords and 2FA: A password manager can help. Enable two-factor authentication (2FA) on your Amazon account to make it harder for attackers to gain access.
Watch out for urgency: Scammers love pressure tactics, and rely on knee-jerk reactions. If a message says your account will be suspended unless you act now, pause. It’s probably a trick.
Be skeptical of “too good to be true” deals: If it seems too good to be true, it is. Unrealistic discounts on luxury and expensive items are a red flag, especially outside Amazon’s official site.
Use secure payment methods: Opt for traceable and protected payment options, like virtual credit cards or reputable payment apps. They’re easier to dispute in case of fraud.
Information Security Buzz News Editor
Kirsten Doyle has been in the technology journalism and editing space for nearly 24 years, during which time she has developed a great love for all aspects of technology, as well as words themselves. Her experience spans B2B tech, with a lot of focus on cybersecurity, cloud, enterprise, digital transformation, and data centre. Her specialties are in news, thought leadership, features, white papers, and PR writing, and she is an experienced editor for both print and online publications.
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