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Take a look at all the marketing services we offer and a short explanation about each:

Blogs

A blog is an article, news piece, or guide published in the blog section of a website. It usually addresses a specific topic or question, is educational, and ranges from 800 to 1,000 words. Blog posts may include various media types, such as images, videos, infographics, and interactive charts.

Pillar Pages

Pillar pages are essential for organizing and structuring content in a user-and SEO-friendly way. These are central, comprehensive content that covers a broad topic in-depth, acting as a foundational hub that links to and organizes related subtopics or cluster content.  They work by providing a comprehensive overview of a subject while interlinking with more detailed subtopic pages. This improves website organization, user experience, and SEO performance by enhancing topical relevance and authority. Pillar pages establish a clear information hierarchy and provide a roadmap for visitors to navigate a website’s content. Interlinking content through hyperlinks enables readers to delve deeper into topics, extending their time on our clients’ websites. Furthermore, updating your pillar pages regularly provides fresh content to search engines, leading to improved rankings.

White Papers

A white paper is a comprehensive and authoritative report, between 2000 and 4000 words, that provides detailed information on a specific topic, issue, or solution. It is primarily used in business and technical fields to inform, educate, and persuade the intended audience. White papers are valuable tools for businesses. They establish authority by positioning companies as thought leaders in their industry.

They also generate leads by capturing contact information from interested parties and educate the market by raising awareness about emerging trends, challenges, and solutions. They support sales teams, too, by providing them with a resource to help convince potential clients, build trust by offering well-researched and unbiased information, and differentiate from competitors by highlighting unique solutions and approaches.

Solution Brief

A solution brief is a concise document (between 500 and 800 words) that outlines a specific problem and presents a company’s product or service as the ideal solution. It’s typically used in B2B marketing to communicate how a particular offering can effectively address business needs.

Datasheet

A datasheet, also known as a specification sheet, is a document that provides detailed information about a product or service. It can range from one to two pages for a high-level overview to five for detailed technical specifications. Datasheets typically include technical specifications, features, performance metrics, and other relevant data that potential customers or users need to understand the product’s capabilities and how it can be used.

eBook

An eBook is a digital version of a printed book (between 2,000 and 10,000 words) that can be read on various devices, such as e-readers, tablets, smartphones, and computers. eBooks can contain text, images, and other multimedia elements and are often formatted in specific file types like PDF, EPUB, and MOBI.

When creating an eBook, it’s essential to leverage both internal and external experts in the cybersecurity industry to help build brand credibility and recognition while providing detailed insights and solutions to industry problems, enhancing engagement and trust.

Case Study

A case study is an in-depth analysis (in 500 to 800 words) of how a product, service, or strategy has been used to solve a problem or achieve a specific goal.

Case studies show how a product or service has successfully addressed a challenge, providing evidence of success to build trust with potential customers. They offer insights and lessons that can be applied to similar situations and serve as powerful testimonials to support sales and marketing efforts.

Customer Advocacy

Potential customers often trust the opinions of other users more than they trust brand messaging. Positive reviews from satisfied peers help build trust and credibility for the brand and its products or services. This social validation can significantly influence purchasing decisions because satisfied customers are likelier to share their experiences with colleagues, partners, and social networks. This effectively extends the reach of the brand’s organic marketing efforts.

Technology review platforms like Gartner Peer Insights and G2 aggregate review data across many product categories to produce their reports, recommendations, and side-by-side product comparisons. These publications are driven by peer-reviewed content and rank exceptionally well in search results. These sites, known for their impartiality and strict moderation, are vital for large-scale enterprise purchases.

Employee Advocacy

Employee advocacy is a strategic approach in which organizations leverage the strength of their employees to amplify their marketing efforts. It involves encouraging and empowering staff members to actively promote the company’s brand, products, or services through their personal and professional networks, particularly on social media platforms. There are clear benefits to doing this. Employees sharing corporate social media content demonstrates positive engagement with the post and boosts its organic reach. Moreover, when employees share through their network, the posts reach an audience of individuals not directly connected to the corporate page.

Email Marketing

Email marketing can be a cost-effective and valuable tool to help reach customers and prospects when executed with precision. Its efficacy hinges on meticulous attention to detail. Lackluster open and click-through rates and delivery challenges can negatively affect a campaign’s performance. This is why the role of creative, engaging writing in the success of these campaigns cannot be overstated. To be effective, these campaigns must nurture relationships with subscribers through tailored, personalized messaging that reflects their interests. Crafting a well-orchestrated email sequence is at the heart of driving audience rapport and improving engagement levels.

Social Media Support

Social Media is an essential element of your marketing mix. It helps with communicating with your prospects and customers and allows you to showcase your organizational culture to hire the best employees from around the world. One of the most compelling benefits of outsourcing your social media is the ability to delegate the responsibility of ensuring consistent social promotion, staying abreast of platform updates, experimenting with new techniques, paid advertising, and analyzing post-performance. Handling these tasks internally proves challenging for many due to time constraints, resulting in suboptimal outcomes.

Press Releases

A press release is an official statement of 300 to 500 words issued to media outlets providing information on a particular matter. It’s a fundamental tool for public relations to generate media coverage and inform the public of company news.

Infographic

An infographic is a visual representation of information or data designed to make complex information easy to understand. It uses a combination of text, images, charts, and diagrams to convey messages quickly and clearly.

Graphic Design

Bora provides creative services for many of its clients in addition to its writing and other marketing services. Bora’s specialized knowledge and familiarity with the cybersecurity industry facilitate faster decision-making and production processes, which leads to higher quality and quicker turnaround times.

Integrating graphic design services into your digital marketing brings several benefits. It accelerates the delivery of marketing materials, minimizing execution delays in today’s fast-paced digital environment. Moreover, it improves efficiency by simplifying project management and communication, eliminating the need to coordinate with multiple vendors.

This understanding also helps Bora ensure creative consistency across various platforms, enhancing brand recognition and customer trust. Bora’s years of experience mean they fully understand the industry’s nuances, resulting in creative work that resonates better with your target audience.