On May 25, 2018, the UK is set to implement its General Data Protection Regulation (GDPR) and it could prove to be a seismic change for global businesses that don’t prepare for those changes that could result in costly fines. Chris Olson, CEO at The Media Trust commented below.
Chris Olson, CEO at The Media Trust:
“GDPR will prove to be a watershed moment for digital businesses. When enterprises realize they have no control or insight into the code executing in their websites, security teams will be forced to clamp down on the third-party vendors currently used to rendering consumer-facing content. As the recent Google ruling highlights, the onus is on the website operator—media, ecommerce, insurance, travel, enterprise, etc.—to demonstrate compliance with EU regulations. Inability to ensure consumer data isn’t tracked without explicit permission will subject the website operator to hefty fines.”
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