Three-quarters of non-IT leaders at U.S. firms believe that the European Union’s (EU) upcoming General Data Protection Regulation (GDPR) does not apply to them according to an NTT Report. Chris Olson commented below.
“All enterprises with an interest in Europe–customers, employees, data centers, legal entities, etc.–should be concerned about GDPR and how the digital environment impacts their ability to comply. While most enterprises are busy identifying data points within their organizations most have overlooked the data collection activities occurring on their websites and mobile apps. The internet is a highly-dynamic environment requiring a host of vendors to render content on the consumer browser. Not only do most enterprises not know the full scale of vendors executing code, but also they’d be surprised about the amount of consumer data collection activity, i.e., cookie drops, pixel fires, device fingerprint, etc.”
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional
Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.