Allot and Kaspersky Lab highlight the behavioral profiles most at risk of online threats during sports events, and how CSPs can deliver network-based services to protect their experience
Allot Communications Ltd. (NASDAQ, TASE: ALLT), a leading provider of security and monetization solutions that enable service providers to protect and personalize the digital experience, today released Allot MobileTrends Report UEFA Euro 2016: How Sports Events Put Mobile Users at Risk, in collaboration with Kaspersky Lab, a global cyber security company. The report reveals that the risks for digitally active sports fans more than doubled during the 2016 UEFA European Championship. The report also provides insights into how major events impact online behaviors and increase the potential for mobile internet users to fall victim to cyber threats such as malware infection, phishing and ransomware.
Key Findings:
- 17%of mobile users who exhibited little or no use of sports apps or websites before the games, became active sports fans during the games. Nearly 50% of these “casual fans” transitioned into sports fans’ behavior profiles with high potential risk for malware.
- The total number of mobile sports fans at high risk for cyber threats more than doubled during the games.
- Increases in online sports betting and social networking are major contributors to increased cyber security risk.
- The number of mobile sports fans accessing betting sites more than doubled during the tournament’s matches. Before the matches, 1 in 9 users visited sports betting sites. During the matches, 1 in 4 visited sports betting sites.
- During matches, the average time users spent on social media apps or sites tripled over their pre-tournament activity.
“Cyber-criminals often use big events to lure users with phishing emails and fake websites, exposing fans to intensified and new potential cyber risks. Users should be aware of potential threats and lookout when clicking on links, entering their credentials on websites or making financial transactions.” noted Alexander Karpitsky, Head of Technology Licensing, Kaspersky Lab. “We at Kaspersky Lab recommend sports fans take a proactive approach to their online security, especially when mobile, safeguarding their devices with IT security solutions at all times.”
“As sports fans are going mobile and devices are used widely for watching, recording, and sharing experiences, users must protect themselves online, and CSPs are in the best position to deliver these value added services to subscribers,” said Yaniv Sulkes, AVP Marketing at Allot Communications. “Since major sports events are shown to be times of high risk for mobile users, it’s also when mobile service providers have an opportunity to educate customers regarding malware risks and to offer network-based security services to protect mobile devices. With Rio 2016 Summer Olympics on the horizon, mobile operators who adopt a proactive cyber protection strategy for their customers will be able to leverage monetization opportunities.”
Methodology
The Allot research team analyzed the mobile app and website usage of one million randomly selected mobile subscribers from countries participating in EUFA Euro 2016, before and during the matches. Based on data from Kaspersky Lab, Allot’s data science experts segmented the digitally active sports fans according to their online behavior and correlated them with their potential risk according to specific online use categories with a high potential risk. Full details can be found in the report.
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