Despite a major cyber attack on its burgeoning cloud platform recently, Adobe is moving full steam ahead with regularly scheduled updates to its Marketing Cloud.
Tuesday’s announcement hones in on Adobe Analytics, an element of the platform targeted towards sales and marketing teams that delivers real-time reporting and visualizations based on social and other online ad campaigns.
The major hotspots for the fall release are video and mobile data tracking.
For video, Adobe has upgraded the metrics to capture user data every 10 seconds for content and every five seconds for online ads using “heartbeat” measurements, which are described to aggregate this data and then display it in Adobe Analytics for quicker insights and turnarounds.
SOURCE: zdnet.com
Most Commented Posts
2020 Cybersecurity Landscape: 100+ Experts’ Predictions
Cyber Security Predictions 2021: Experts’ Responses
Experts’ Responses: Cyber Security Predictions 2023
Celebrating Data Privacy Day – 28th January 2023
Data Privacy Protection Day (Thursday 28th) – Experts Comments
Most Active Commenters
Recent Comments
A worrying trend for Australians The Latitude Financial attack clearly…
It is not unusual for companies to keep hold of…
“First of all, it should be praised that Ferrari have…
These findings aren’t very surprising given that unpatched zero-days provide…
These figures from Mandiant highlight how attackers are continuing to…