It’s no secret that the Kindle Fire is toted by many of its owners into the workplace, but Amazon is taking a more proactive role in encouraging that trend with the release of Fire OS 3.0.
Although Amazon execs revealed during a hands-on demo at the tech giant’s Seattle headquarters on Tuesday that the moniker has been used internally for some time now, the launch of the Kindle Fire HDX today also marks the first time that Amazon is going public with the label of its Android-based operating system.
Amazon’s vice president of Kindle, David Limp, also admitted with a laugh that Amazon is indeed following a cocktail-infused path in naming each version, mirroring Google’s preference for sweets with the mother platform.
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