Consumer trust rates are going from lackluster to even more so. The Thales 2025 Consumer Digital Trust Index reveals that digital trust rates have dropped across the board for all sectors, or stayed stagnant at best, with the exception of Government. Even the industry receiving the highest amount of consumer confidence (Banking) still has a rate lower than 50%! As new technologies like AI wreak havoc on the industry and bots take over customer service roles, the lack of familiarity is enough to make any online purchaser feel unsafe. The good news is that technology works both ways. Though faced with the same concerning issues, over six in ten reported that the use of “innovative…
Ammar Faheem
Ammar Faheem
Ammar is a digital transformation leader specializing in Product Marketing with a focus on B2C Customer Identity and Access Management (CIAM) within the Identity and Access Management (IAM) sector at Thales. He is a recognized thought leader in digital banking and payments, sharing insights at various international conferences and authoring articles for industry publications., When not implementing strong customer authentication and fraud prevention strategies, Ammar enjoys a nice game of cricket!