The intersection of AI in digital marketing poses uncharted cybersecurity concerns for businesses globally. We spoke to Justin Aldridge, Technical Director at Artemis Marketing, to find out what organizations need to know. As generative AI (GenAI) continues to transform how organizations approach operations, questions remain about AI’s propensity to aggregate, store, and misrepresent our data. A business function that relies so heavily on data to create personalized and seamless experiences, digital marketing and search optimization would, in theory, be augmented heavily with the help of AI. However, while it can be tempting to entrust many resource-intensive and technical tasks to…
Chester Avey
Chester Avey
Chester Avey is a Freelance Writer based in the UK with more than 20 years’ experience in IT. He has extensive knowledge of today's evolving tech industry and enjoys writing authoritative articles and opinion pieces on a wide range of topics, including: digital marketing trends, AI, cybersecurity, software solutions, and e-commerce.
With more business operations becoming digitized, automated, and data-driven, the proverbial web of connectivity and efficiency in any organization’s estate has become increasingly complex. Data protection teams and cyber professionals will be the first to tell any organization that the more convoluted their setup and infrastructure, the more likely it is that a weak point or vulnerability will be exploited. Even with robust defense mechanisms in place to fortify resources and people on any network, even the slightest vulnerability can be compromised, thus opening up the organization to a new frontier of risks and threats. As these risks also continue…
The Internet of Things (IoT) is expanding dramatically, underpinning and connecting modern surveillance cameras and devices together for enhanced security in organizations. Connecting these various systems together promises greater efficiency, productivity, and reassurance for organizations as they continue to scale operationally, but the disruption and worry that can be caused should such a device be compromised or exploited can be insurmountable. As IoT security cameras become increasingly dispersed across an organization’s estate and infrastructure, it’s essential to understand the vulnerabilities that exist within their setups and explore why and how they are exploited. This article will explore the warning signs…