In September, cybercriminals pulled off one of the biggest ad fraud scams in recent memory by turning scores of user devices into “ghost click farms” that generated billions of fake ad impressions daily. Then, in January, another gang did it again – using scam software to secretly launch background browsers, interact with ads in a way that looks human, and turn micro-payments into lump sums of stolen ad revenue. This is bad for marketing, of course, but it’s arguably just as bad for cybersecurity. Generating fake clicks at scale often requires a combination of dodgy software, elevated permissions, and network…
Mike Schrobo
Mike Schrobo
Mike Schrobo is the CEO and Founder at Fraud Blocker, a leading click fraud prevention software. He’s a former executive-level member at several leading technology companies with over 25 years of marketing experience and an Adweek national award winner. At Fraud Blocker, Mike and the team are on a mission to maximize ad performance by detecting and blocking click fraud, reducing invalid click rates, and eliminating wasted ad spend.