In response to recent think pieces on the end of passwords, an expert in passive behavioral biometrics with NuData Security, a Mastercard Company commented below.
Robert W. Capps, Vice President, Business Development at NuData Security:
“2018 will be the year when customers, citizens, and companies will have to be identified in new and different ways. 2017 was the year when hackers made personally identifiable information (PII) obsolete by stealing billions of records and selling them on the dark web. More than half of all adults in the U.S. have had their PII compromised. This year, companies will have to transform their authentication platforms to get beyond static data identifiers like passwords, socials security numbers, signatures, and security questions and get to both physical and passive biometric authentication that identifies customers by their behavior.
“Physical biometrics is proving to be a reliable authentication layer, but its use is still a source of friction for the customer. To maintain a seamless online experience, companies can take advantage of behavioral biometrics, a technology that evaluates the user without adding friction. Behavioral biometrics monitors behavioral patterns that can’t be replicated by a third party. This can be combined with other layers such as physical biometrics to step up a user only when there is a high-risk activity. The intelligent integration of layers solves the breached PII problem, protects companies from fraud, and provides a better customer experience.”
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