Box is virtually synonymous with online data storage and file sharing, but it has always strived for a broader mission: to make sharing, accessing and managing content ridiculously easy. To expand its efforts to achieve that vision, Box has launched a new SDK, Box $rev.
Apps are big business, generating revenue in excess of $2 billion in the first quarter of 2013 alone. But with more than 800,000 apps in the Apple App Store, and about the same number claimed by Google Play, getting your app noticed is a bit like winning the lottery. Productivity and enterprise-oriented apps are rarely, if ever, at the top of the most downloaded apps, and they have a hard time gaining attention through the traditional app distribution model.