Facebook is reportedly looking at new methods of data mining that would silently track a user’s actions on the free content ad network.
According to the Wall Street Journal, the Mark Zuckerberg-run company is experimenting with technology that would monitor cursor movements on the site to track how individual users respond to ads – from which Facebook makes the lion’s share of its revenue.
Menlo Park’s chief analytics Doozer Ken Rudin told the newspaper that such a system could help Facebook do a better job of targeted advertising, which in turn would satisfy the company’s investors and its real customers: not the users, but admen.
Facebook, which slurps personal and behavioural information about its users, is currently playing around with the tech to test how workable it would be and also to consider whether it would help the firm develop its products.
SOURCE: theregister.co.uk
Most Commented Posts
2020 Cybersecurity Landscape: 100+ Experts’ Predictions
Cyber Security Predictions 2021: Experts’ Responses
Experts’ Responses: Cyber Security Predictions 2023
Celebrating Data Privacy Day – 28th January 2023
Data Privacy Protection Day (Thursday 28th) – Experts Comments
Most Active Commenters
Recent Comments
Chat systems such as Slack and Teams need to be…
“This is a sophisticated phishing scam that will catch out…
“Cybersecurity is increasingly complex, in part, due to the interconnected…
“Unfortunately, time and time again we see NGOs, hospitals and…
As I have always said - it is verified trust…