Facebook is reportedly looking at new methods of data mining that would silently track a user’s actions on the free content ad network.
According to the Wall Street Journal, the Mark Zuckerberg-run company is experimenting with technology that would monitor cursor movements on the site to track how individual users respond to ads – from which Facebook makes the lion’s share of its revenue.
Menlo Park’s chief analytics Doozer Ken Rudin told the newspaper that such a system could help Facebook do a better job of targeted advertising, which in turn would satisfy the company’s investors and its real customers: not the users, but admen.
Facebook, which slurps personal and behavioural information about its users, is currently playing around with the tech to test how workable it would be and also to consider whether it would help the firm develop its products.
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