Preparing for the upcoming midterm elections, Facebook has removed 800 fake accounts and pages of bogus political ads. The company is cracking down on fake ads and other pages where spammers try to drive consumers to ad farms with authentic looking content.
Chris Olson, CEO at The Media Trust:
“Facebook’s efforts to purge fake accounts is a significant step toward preventing the spread of fraudulent products and messages and data scandals. The internet today enables anyone to spread any content–fraudulent or otherwise–to exploit data gathered from unknowing consumers. Big platform providers are favorite communication channels because they offer quick, easy access to millions of users worldwide. For this reason, they are also under the watchful eye of wary consumers and regulators whose trust and confidence will need to be won each day. However, no company, big or small, is exempt from scrutiny or the risk of a breach. The only way individuals and companies can safely operate on today’s internet is to know everyone in their digital environment. For companies, knowing who their digital third parties are and policing what they do is a key revenue strategy.”
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