Following the news about the high street stores, that have ended the year on a high, with an increase of 0.8% during December, as compared to the same period last year. British Retail Consortium CEO Helen Dickinson also noted that Ecommerce accounted for nearly a quarter of all purchases in December, suggesting that online shopping is more popular than ever. Anil Gandharve, the Associate Vice President of digital transformation company Mindtree commented below.
Anil Gandharve, Associate Vice President at Mindtree:
“The news that high street footfall rose by 0.8% compared with last year will come as a welcome boost to retailers amidst a challenging period for bricks and mortar stores.
“Yet stores cannot afford to rest on their laurels, with online rivals investing vast sums in research and development to ensure they stay ahead of the trends.
“Only by ensuring they deliver a personalised in-store experience can high street retailers future-proof their businesses against the rising tide of nimble, online challengers.”