The maker of Cadbury chocolate, Oreo cookies and Trident gum is developing “smart” store shelves that use sensor technology to personalize, and therefore encourage, the pleasure-seeking impulse purchases that drive sales of those products.
The company in question? Mondelēz International, parent company of a number of grocery store fixtures, from Mikado biscuit sticks to triangular Toblerone chocolate. The project? Sensor-laden display units located by checkout counters.
The “smart” shelves will use technology based on Microsoft’s gesture-based Kinect for Windows to be able to “identify the age and sex of the would-be snacker,” reports the Wall Street Journal‘s Clint Boulton, then use “analytics to determine what type of guilty pleasure best appeals.” A video display will deliver personalized (relatively speaking, that is) advertisements.
The shelves are a novel response to a time when the average consumer, under economic duress, is more often resisting his or her impulses at checkout. If technology can help the company’s products resonate better with shoppers, they’ll be more likely to give in to the (sweet, salty, savory) impulses they already have.
SOURCE: zdnet.com
Most Commented Posts
2020 Cybersecurity Landscape: 100+ Experts’ Predictions
Cyber Security Predictions 2021: Experts’ Responses
Experts’ Responses: Cyber Security Predictions 2023
Celebrating Data Privacy Day – 28th January 2023
Data Privacy Protection Day (Thursday 28th) – Experts Comments
Most Active Commenters
Recent Comments
Meta’s fine over data privacy breaches underscores the critical challenges…
Hi, Thanks, that is really useful information. I do have…
“This is a very worrying attack that hit T-Mobile and…
“This latest cyberattack against T-Mobile may be smaller than previous…
“Genesis Market is a complex global criminal access marketplace. Buyers…