Mastercard’s Selfie Payment Verification Could Drive New customer Acquisition

Will Mastercard’s selfie verification idea revolutionize how consumers secure their online transaction processes?

What began as an idea by one credit card company could mark as the next big solution to online payment security.

New data from Acquity Group and Walker Sands shows the value consumers place on payment security, supporting the potential for Mastercard’s selfie verification idea in reaching mainstream adoption:

• Retailers will lose one-fifth of their customers (21%) from not offering enhanced payment security measures such as a finger print or other biometric sensors for mobile shopping (Acquity Group’s 2015 Next Generation of Commerce Study)
• Nearly 1 in 5 shoppers (19%) have been the victim of fraudulent purchases as a result of a security breach at a major retailer
• More confidence in payment security would make half of consumers more likely to shop online (48% in 2014 vs 42% in 2013) (Walker Sands’ 2015 Future of Retail Study)

[su_box title=”About Walker Sands” style=”noise” box_color=”#336588″]Walker Sands Communications was founded with the business mission of providing best-in-class marketing communications counsel and services. Our clients include large Fortune 500 corporations, startups, fast-growing high-technology companies, professional service firms, business associations and nonprofit organizations.

Our talented professionals assist our clients in a wide array of areas, including strategic counsel, positioning programs, product launches, PR, crisis management, investor and analyst relations, media training, and corporate communications. We utilize the most current and effective communications tools and methodologies available in today’s business world.[/su_box][su_box title=”About Acquity Group” style=”noise” box_color=”#336588″]Acquity Group, LLC is an American brand eCommerce and digital marketing company with U.S. headquarters in Chicago and offices across North America.

Acquity Group has domestic offices in New York City, Dallas, Seattle, San Francisco, Irvine, Scottsdale, Overland Park, Boise and Atlanta. Its international offices are located in Toronto, Ontario and Ottawa, Ontario.^[2] Acquity Group’s work with more than 600 global brands covers eCommerce, mobile, and social media.[/su_box]