This Wednesday, September 25, marks 100 days from the mandatory compliance date of January 1, 2019 for the new California Consumer Privacy Act (CCPA.)
The CCPA mandates a stringent new degree of consumer privacy and protection. It defines and protects personally identifiable information (PII) on a much broader scale, including biometrics, internet search and browse data, and employment information. Ultimately, compliance with the CCPA will help businesses build better consumer trust, enhance their reputation, and strengthen their brands.
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