Revelations of US spooks monitoring the internet have freaked out consumers so much that privacy protection software will be The Next Big Thing.
That’s according to antivirus firm AVG, which reckons the market for products that safeguard online freedoms will be huge.
Siobhan MacDermott, chief policy officer at the company, said AVG was preparing for a future in which privacy software is a big part of its business alongside its malware-busting tools. The security expert was astonished by the reaction to the scandal of the web-snooping NSA PRISM project, which left consumers feeling “violated”.
She predicted a world in which consumers were obsessed with protecting their own digital communications from prying eyes, as well as making sure their kids aren’t press-ganged into handing over reams of sensitive data to fraudsters and other undesirables.