During the Senate hearing in Washington, Facebook admitted that as many as 126 million people amy have seen Russian ads designed to influence the outcome of the 2016 presidential election. Chris Olson, CEO at The Media Trust commented below.
Chris Olson, CEO at The Media Trust:
“One thing is clear from the ongoing Senate Judiciary and Intelligence Committee hearings: Congressional leaders are very concerned that buyers of political ads on digital platforms are not subject to the same disclosure rules as traditional broadcast media. At a high-level, the goal of the proposed Honest Ads Act is to remedy this situation to drive transparency and accountability into the digital ecosystem. This means any consumer-facing website or mobile app operator should know their buyers and buyer activities. They should not only enforce digital policies but also continuously monitor compliance and terminate relationships with offenders. This basic practice will drive a healthier, more robust digital ecosystem for all.”