Showcases Innovations for the Age of Engagement

By   ISBuzz Team
Writer , Information Security Buzz | May 14, 2015 05:05 pm PST

Security & Customer Data Management

Informatica Corporation, the world’s number one independent provider of data integration software, is showcasing key innovations in the Informatica Intelligent Data Platform (IDP) to integrate, prepare, master and secure data. In the new computing age of engagement, the world of data expands beyond transaction data in database applications and in cloud services to include interaction data in social media, in mobile apps and in the Internet of Things (IoT). Speaking to 2,500 attendees at the sold out 16th annual Informatica World conference in Las Vegas, chairman and chief executive officer, Sohaib Abbasi, outlined the product innovation strategy to power the Data Ready Enterprise in the new age of engagement.

Watch Informatica World 2015 keynotes Here

At Informatica World, Abbasi showcased key innovations, including: Project Atlantic for cloud integration, Project Sonoma and Rev for next-generation data integration and preparation, Social360 for the Internet of master data and Secure@Source for data security intelligence and analytics.

Informatica Project Atlantic for Cloud IntegrationIn the new age of engagement, more machine interaction data is being captured by mobile apps, websites and the IoT. Project Atlantic uses genetic algorithms to automatically infer the structure and semantics of machine interaction data, and integrate such data with structured transaction data. Project Atlantic will be integrated with Informatica Cloud and IDP to integrate data – transaction and machine interaction – in the cloud or on-premise.

Informatica Project Sonoma for Big Data Integration

Designed for big data projects, Project Sonoma will improve the agility of data scientists while enabling better governance by IT. For big data projects, with growing volumes and varieties of interaction data, organizations are increasingly adopting Hadoop-based data lakes. Using Project Sonoma, developers will be able to productively find, ingest, prepare, provision, secure and govern data – transaction and interaction – managed in Hadoop data lakes.

Informatica Rev for Business User Data Preparation

Designed for self-service by business users, Informatica Rev simplifies data preparation with guided recommendations for tasks such as curating, combining and enriching data. Using Rev, business users simply merge data from multiple sources and standardize and prepare the data for analysis in visualization tools. To operationalize data preparation tasks by business users, Informatica Rev will automatically generate mappings for IT developers to administer.

Social360 for Internet of Master Data

Informatica MDM now offers Social360 to view master data, relationships and associated interactions, including social media feeds and media mentions. By matching transactions with social relationships, Informatica MDM can identify the top influencers among the most valuable customers. Designed to run natively on Hadoop, Informatica Big Data Relationship Management identifies household and social relationships across billions of records representing millions of people.

Informatica Secure@Source

Designed to mitigate the risk of data breaches in traditional databases and Hadoop, Secure@Source defines a new category, Data Security Intelligence and Analytics. Secure@Source mitigates the risks of breaches by detecting, classifying and monitoring the risks associated with proliferation and usage of sensitive data. Last month, Secure@Source won the gold award for the best new security product at the security industry’s premier event, the RSA conference.

By Sohaib Abbasi CEO Informatica

Sohaib AbbasiBio : Sohaib Abbasi joined Informatica as president and chief executive officer in July 2004. Under his leadership, Informatica is now the world’s number one independent provider of data integration software. Fostering a culture of continuous innovation, Abbasi has built on the company’s success in data integration and led it into new software market categories. Prior to Informatica, Abbasi spent 20 years at Oracle Corporation, where he was a member of Oracle’s executive committee and, as senior vice president, led two major divisions, Oracle Tools and Oracle Education. Abbasi joined Oracle in 1982, when it was a 30-person startup, and was instrumental in growing the business from $4 million to more than $9 billion in annual revenues. He envisioned and launched the Oracle Tools business, which he grew from zero to $3.75 billion in cumulative license revenues. Abbasi graduated with honors from the University of Illinois at Urbana-Champaign in 1980, where he earned Bachelor of Science and Master of Science degrees in Computer Science.