In “The State of Secure Online Holiday Shopping,” NTT Application Security reports that in a study 1,057 online shoppers over the age of 18, most will remain with a retailer after a data breach, even if it was of their own data. A full 94% said they understood the risks of shopping online, yet only 25% would change retailers after a breach. Findings:
False sense of security –
- 58% felt their data was protected while shopping online
- 57% felt secure storing their credit card data on a mobile app
- 55% felt secure storing their credit card information in a digital wallet
- 69% relay on their credit card provider to protect them from fraudulent charges
Already Taking Precautions –
- 63% did not shop online when connected to public Wi-Fi
- 76% make sure the web site they are shopping on uses a secure connection (https)
- 51% use two-factor authentication
- 73% never click on links when offered a dal through an advertisement, email, or social media promotion.
Leaked personal info won’t deter shoppers –
- 26% have already had their personal info stolen when shopping online
- 50% admit to trusting a retailer despite the corporation having had a data breach of million sof customers data.