Twitter has fewer users and less revenue than Facebook, but in mobile advertising Twitter appears to have dodged the problems that dragged down Facebook’s stock after its public offering last year.
Sixty-five percent of Twitter’s ad revenue comes from mobile devices like smartphones and tablets, the company revealed Thursday in documents filed for its initial public offering.
That’s about 65 percentage points more than Facebook generated from mobile advertising when it went public last year. At the time of its IPO, Facebook said it didn’t directly generate any meaningful revenue from mobile, causing big problems for its stock.
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