Best Cybersecurity Marketing Agencies for B2B

The best cybersecurity marketing agencies for B2B vendors combine security expertise with the ability to turn complex products into credible messaging, relevant demand and measurable commercial opportunities.

• For technical content and organic discovery: Bora offers practitioner-informed cybersecurity content; Content Visit combines expert-led content with SEO and AI-search visibility.
• For demand generation and account-based marketing: CyberTheory offers security audience intelligence and advisory services, while Yes& Beacon combines campaign creative, paid media and conversion activity.
• For integrated campaigns and enterprise positioning: The Rubicon Agency supports complex portfolios and acquisition-related marketing; Merritt Group brings cybersecurity and government-market experience.
• For media visibility and creative storytelling: 10Fold specialises in research-driven communications, Eskenzi PR offers cybersecurity media expertise, and Column Five brings brand storytelling and visual content capabilities.
• Entries are listed in no particular order. Compare agencies by the problem you need to solve, the delivery team and the evidence behind their work. Pricing depends on scope. Bora publishes starting fees of $4,000 per month or $10,000 per project.

What makes a cybersecurity marketing agency different from a generalist?

A cybersecurity marketing agency should understand how security products work, how buyers evaluate them and which claims need evidence.

That matters when previous agency relationships have produced polished campaigns but left your technical team rewriting every draft. If an agency cannot explain your product’s deployment requirements, limitations and place in the security stack, it will struggle to communicate its value convincingly.

Credibility also reaches beyond the primary buyer. In the 2025 Edelman–LinkedIn B2B Thought Leadership Impact Report, 65% of surveyed US target decision-makers agreed that thought leadership provided a more trustworthy basis for assessing an organisation’s capabilities than marketing materials and product sheets. The finding covers B2B generally, rather than cybersecurity specifically, but illustrates why substantive expertise matters.

For cybersecurity vendors, effective marketing needs to connect technical detail with operational consequences. What changes for the security team? Which risks does the product address? What does implementation require? What evidence supports the promised outcome?

A specialist agency should ask those questions early. It should also distinguish between the practitioner evaluating functionality, the CISO assessing organisational risk and the procurement team examining commercial terms.

Cybersecurity expertise can exist within a broader agency. The useful test is whether the people delivering your work demonstrate that expertise, rather than simply displaying security-company logos.

How we selected these agencies

This guide assesses agencies through their first-party service descriptions, published campaigns, client references and case studies.

Selection considered three factors: demonstrable cybersecurity expertise, depth in content or demand generation, and identifiable client work or documented campaign results. The list includes cybersecurity specialists and broader agencies with established security experience.

Generalist agencies without substantive cybersecurity evidence, providers without a verifiable first-party website, and names supported only by roundup appearances were excluded.

Entries are listed in no particular order. “Best for” labels and suggested client stages are editorial assessments of fit, rather than rankings or guarantees.

Reported results are attributed to the publishing agency and have not been independently audited. Where a case study demonstrates delivered work but does not disclose pipeline or revenue outcomes, that limitation is identified. Historical work does not necessarily confirm a current client relationship.

This guide will be reviewed annually to check agency names, services, pricing and supporting evidence.

How to evaluate B2B cybersecurity marketing agencies

Test the delivery team’s understanding

• Ask the agency to explain your product, audience and competitive alternatives after an initial briefing. Look for accurate questions about use cases, integration, implementation and buyer objections.
• Find out who will write the content, run campaigns and review technical claims. Relevant experience should extend beyond the senior people presenting the proposal.

Match the scope to your commercial problem

• A marketing agency can be excellent at executive positioning without being the right partner for paid acquisition. An ABM specialist may need strong existing messaging and proof before it can scale demand effectively.
• Identify the bottleneck first: unclear positioning, weak discoverability, insufficient qualified opportunities, poor conversion or limited market recognition.

Examine the evidence behind results

• Ask what changed, over what period and against which baseline. A traffic increase means more when you know whether it came from relevant buyers. A lead total means more when you know how many contacts became sales-accepted opportunities.
• Request a comparable client reference wherever possible.

Agree on reporting and ownership

• Define qualified leads, pipeline attribution and reporting responsibilities before signing. Establish who owns advertising accounts, analytics, campaign assets and source files.
• A useful marketing plan connects audience, message, channels, budget and commercial outcomes. A list of monthly activities is only part of that plan.

Top cybersecurity marketing agencies for B2B growth in 2026 (in no particular order)

Comparison at a glance

Agency	Specialisation	Pricing tier or published starting fee	Suggested client stage	Best for	Named clients or public references
Eskenzi PR	Cybersecurity PR and communications	Quote required	Growth-stage to enterprise	Expert commentary and media visibility	Bridewell, Armis, Huntress, KnowBe4
The Rubicon Agency	Technology marketing with substantial cybersecurity work	Quote required	Mid-market and enterprise	Integrated campaigns and acquisition-related positioning	OpenText, Symantec, Cisco/Radware
Bora	Cybersecurity marketing	From $4,000/month or $10,000/project	Growth-stage and established vendors	Technical content for sceptical security buyers	Fortra, Thales, Tenable, Pentest-Tools.com
Content Visit	Cybersecurity content, SEO and AI-search visibility	Confirm current scope and fees	Early-stage and growth-stage vendors	Expert-led organic discovery and sales content	IBM/Randori, DeleteMe, Morphisec
CyberTheory	Cybersecurity advisory and demand generation	Quote required	Enterprise vendors	CISO audience intelligence and integrated demand campaigns	Reviewed client case studies are anonymised
Merritt Group	Cybersecurity practice within B2B and government marketing	Quote required	Growth-stage to enterprise	Commercial and government-market communications	Wandera; security references include Telos and Checkmarx
10Fold	Deep-tech PR with cybersecurity experience	Quote required	Growth-stage and established vendors	Research-driven earned media	ForgeRock, AttackIQ
Yes& Beacon	B2B digital marketing with cybersecurity and fintech experience	Quote required	Growth-stage and enterprise	ABM and integrated demand generation	BioCatch
Column Five	B2B brand and content marketing	Quote required	Established and enterprise brands	Brand storytelling and visual communication	HackerOne

The profiles below explain the supporting evidence. Suggested stages describe likely needs, rather than agency eligibility rules.

Eskenzi PR

Best for: Earned media and rapid-response expert commentary, particularly for UK, US and European visibility.

Eskenzi PR’s published cybersecurity work includes Bridewell, Armis, Huntress and KnowBe4. Its campaigns combine proactive media outreach, research amplification, thought leadership and timely commentary.

Eskenzi clients can expect coverage in national, tier 1 and vertical trade publications through rapid response, thought leadership, research, press releases, reports and more and boast an exceptional relationship with cybersecurity journalists

Eskenzi is relevant when internal experts have valuable perspectives but need stronger editorial access and consistent media engagement.

Evaluate the audience and substance of coverage alongside volume. Relevant commentary can support credibility, but buyers should agree how communications success will be assessed.

Pricing: £8-10k monthly retainer depending on location and services included

The Rubicon Agency

Best for: Integrated campaigns and post-acquisition brand positioning.

The Rubicon Agency combines positioning, content, demand generation and digital experiences for technology businesses. Its cybersecurity work includes OpenText, Symantec and Cisco/Radware.

For OpenText, it developed a campaign bringing Fortify, NetIQ and Voltage together under the enterprise cybersecurity portfolio. The work included audience research, content auditing, paid LinkedIn activity, display advertising and social advocacy. The public case study describes engagement and conversions but does not disclose numerical pipeline or revenue results.

This makes Rubicon relevant when an acquisition or expanding portfolio has created a fragmented market story.

For context, Rubicon also publishes its own agency roundup and places itself first. Its inclusion here is based on published work, with no ranking implied.

Pricing: Request a proposal tied to campaign scope.

Bora

Best for: Technical content, thought leadership, research reports & white papers, and expert commentary for vendors selling to sceptical security buyers.

Bora’s practitioner-staffing differentiator is explicit: its team includes former cybersecurity practitioners alongside journalists, writers, marketers and PR professionals. The agency describes its combined cybersecurity experience as 150 years.

Named work includes Fortra, Thales, Tenable, Reliaquest, SonicWall, Cisco, ISC2, and Pentest-Tools.com. Bora reports producing seven of Thales’s ten leading globally deployed content pieces in 2025 and helping Tenable rank for a competitive keyword in under six months. These demonstrate content and search outcomes, rather than independently verified revenue attribution.

Its services include technical content, SEO and GEO strategy, expert commentary ghostwriting, demand generation and sales enablement. Bora is a relevant option where technical understanding is central to producing credible material without excessive rewriting by internal experts.

Pricing: Published engagements start at $4,000 per month or $10,000 per project.

Content Visit

Best for: SEO and AI-search visibility supported by expert-led cybersecurity content.

Content Visit offers cybersecurity content strategy, writing, campaign support and organic discovery. Its process includes technical interviews, research and content aligned with buyer questions. Named references include IBM/Randori, DeleteMe and Morphisec.

Its DeleteMe case study describes thought leadership, reports, nurture campaigns and sales enablement supporting the company’s B2B expansion. Content Visit reports that its sales content helped support a doubling of the sales team’s book of business between 2022 and 2024. That is an agency-reported contribution, rather than evidence that content alone caused the growth.

The fit is strongest when a vendor needs useful technical material that can also attract relevant search traffic and support sales conversations.

Pricing: Confirm current fees directly; the reviewed first-party pages do not establish a standard retainer.

CyberTheory

Best for: Enterprise vendors seeking CISO-targeted demand generation and strategic advisory.

CyberTheory is ISMG’s cybersecurity marketing advisory business. Its offering combines audience intelligence, content, media activity and demand-generation services.

An anonymised OT cybersecurity case study describes a research-led campaign supported by webinars, content syndication, paid search and display advertising. CyberTheory reports 162 inbound paid-search lead conversions in the first three months and more than 100 content-syndication leads matching targeted buyer personas.

The case illustrates integrated execution, but the client is not named. Buyers should request a named reference and clarify how campaign leads translated into sales-accepted opportunities.

CyberTheory is relevant when a vendor needs better audience insight alongside execution, especially across complex enterprise buying groups.

Pricing: Request a proposal covering advisory, content, media and activation separately.

Merritt Group

Best for: Vendors addressing commercial and government markets through integrated communications and marketing.

Merritt Group has a dedicated cybersecurity practice alongside government-market capabilities. Its security services include thought leadership, technical storytelling and relationships with journalists and analysts.

Its Wandera case study provides a named outcome: Merritt reports increasing the company’s share of voice from 9% to 42% through data-driven storytelling and media work. This supports its communications credentials, although share of voice is not a measure of pipeline or revenue.

Merritt is worth considering when a vendor needs coordinated positioning across different buyer environments. Ask for a programme showing how PR, demand generation and government-market activity will connect, together with comparable references for each component.

Pricing: Request a proposal reflecting the markets and services required.

10Fold

Best for: Research-driven earned media and campaigns that create attention beyond product announcements.

10Fold is a technology communications agency with cybersecurity experience, including published work for ForgeRock and AttackIQ.

Its ForgeRock Consumer Breach Report case study demonstrates how research can create a substantial editorial story. 10Fold reports securing 24 pieces of coverage and a 200% increase in asset views. Four months after launch, the report remained the most visited asset on ForgeRock’s website, according to the agency.

The appeal is the combination of evidence, narrative and distribution. For vendors without frequent major announcements, that can provide a basis for sustained market visibility.

Buyers should discuss how research and earned media will support wider lead nurturing and sales activity.

Pricing: Request a scope-specific proposal.

Yes& Beacon

Best for: Full-funnel ABM and demand generation combining creative, paid media and conversion activity.

Beacon Digital Marketing became part of Yes& in 2025 and subsequently operated as Yes& Beacon. The acquisition expanded Yes&’s B2B digital strategy, performance marketing and marketing automation capabilities.

Its BioCatch account-opening protection campaign combined messaging, video, landing pages and paid advertising. The agency reports generating 1,050 marketing-qualified leads over three months at an average cost per lead of $85. The case study also reports average monthly advertising spend of approximately $25,000. That figure is media spend, not the agency’s retainer.

This is a useful shortlist candidate when positioning and sales processes are ready for coordinated acquisition activity.

Pricing: Request agency fees and advertising budgets as separate line items.

Column Five

Best for: Enterprise brand storytelling and content supported by strong design and visual communication.

Column Five is a broader B2B brand and content agency with cybersecurity campaign experience. Its services include messaging, content strategy, visualisation and creative production.

For HackerOne, it developed the Cyberstrength campaign to support enterprise positioning. The published work includes a messaging framework, campaign identity and brand video. These are tangible campaign outputs; the case study does not publish quantified pipeline or revenue outcomes.

Column Five is relevant when a security business needs to communicate a broader proposition or present technical ideas more effectively.

If the primary objective is demand generation, ask how creative work connects with distribution, conversion testing and sales measurement.

Pricing: Request a proposal based on strategy, production and ongoing support.

Pricing benchmarks: what to expect from agency retainers

Published starting fees are useful reference points, but they do not establish a like-for-like market rate.

Bora currently publishes engagements from $4,000 per month or $10,000 per project. The other agencies reviewed here generally require scope confirmation or a proposal before a meaningful comparison can be made.

Separate the budget into three parts:

• Agency services: Strategy, account management, writing, design, campaign management and reporting.
• Activation costs: Advertising, sponsorships, content syndication, events and other distribution.
• Additional production and systems: Research fieldwork, video, website development and any required software.

The distinction matters. Yes& Beacon’s BioCatch case reports approximately $25,000 in monthly advertising spend during the campaign. Treating that as an agency fee would misrepresent the budget.

Ask each shortlisted agency to price the same defined scope. Include deliverables, channels, markets, revision rounds, technical review and reporting requirements.

For a narrower requirement, a fixed project may be easier to evaluate than a broad retainer. For ongoing programmes, examine the total investment needed to reach an agreed review point, together with termination terms and asset ownership.

Matching the right agency to your company stage

Early-stage: establish the message and evidence

Prioritise positioning, buyer understanding and a credible content foundation. Your agency should help explain who the product serves, which problem it solves and why its approach matters.

A focused content or positioning engagement may be more useful than spreading a limited budget across several channels.

Growth-stage: build a repeatable route to qualified demand

Once the proposition and customer evidence are established, connect organic discovery, paid campaigns, nurture content and sales enablement.

Content Visit or Bora may fit content-led needs; Yes& Beacon or CyberTheory may suit more content syndication requirements. The right choice depends on the bottleneck and delivery scope.

Enterprise: coordinate audiences, portfolios and markets

Larger vendors may need differentiated messaging for multiple products, industries and regions.

Rubicon’s portfolio work and Merritt’s cybersecurity and government capabilities make them relevant to explore. Eskenzi and 10Fold may support communications-led objectives, while Column Five may fit substantial storytelling and creative requirements.

Company stage is a guide. An established vendor entering a new category may still need foundational positioning before scaling activity.

Frequently asked questions

What makes a cybersecurity marketing agency the best choice for B2B growth?

The strongest choice combines relevant security expertise, evidence of comparable work and a plan tied to your commercial objective. Assess whether the delivery team understands your buyers and whether its reporting connects activity with qualified opportunities. Agency size and client logos alone are insufficient.

Should I hire a cybersecurity specialist or a general B2B marketing agency?

Choose based on the proposed team and the work required. A specialist may need less onboarding and understand technical objections more quickly. A broader agency may offer useful creative or integrated capabilities. Request relevant examples, technical review processes and a comparable client reference.

What services should the best B2B cybersecurity marketing agencies offer?

Relevant services can include positioning, content marketing, SEO, paid media, ABM, email nurturing, PR, social media marketing and sales enablement. You do not need every service simultaneously. Select the combination that addresses your marketing funnel’s current weaknesses and supports your sales process.

How long does it take to deliver measurable B2B results?

Timing depends on the channel, starting point and outcome. Paid campaigns can produce early response data, while organic discovery and reputation need sustained assessment. Pipeline and revenue also depend on sales-cycle length. Agree separate milestones for delivery, engagement, qualified demand and commercial outcomes.

What metrics should I track?

Track relevant audience engagement, qualified conversions, sales-accepted leads, opportunities and pipeline contribution. For ABM, include target-account and buying-group engagement. For PR, assess relevant coverage and message quality. Use traffic, impressions and rankings as supporting indicators, with clear attribution rules and baselines.

What are the red flags when choosing an agency?

Watch for vague technical answers, interchangeable messaging, unsupported guarantees and reports dominated by activity counts. Other concerns include anonymised results without reference options, unclear account ownership and proposals that bundle fees with media spend. Ask who will do the work and how claims will be checked.

What budget do I need?

Start with a defined scope and total programme budget. Bora publishes a $4,000 monthly starting fee, but this is one agency’s entry price rather than a universal benchmark. Allow separately for advertising, research and production where required, and compare proposals covering equivalent work.

Find your cybersecurity marketing partner

Choose an agency that can understand your product, communicate its value accurately and connect its work with the outcomes your business needs.

For vendors prioritising technically credible content, thought leadership and buyer education, Bora’s practitioner-informed team and published cybersecurity work make it a relevant partner to explore. Review its case studies and services and pricing to discuss an appropriate scope.