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<div><span style=\"font-family: arial, sans-serif;\">To handle the enormous spike in traffic during these busy times, online retailers need to deploy additional servers and systems. This means an increase in the number of digital certificates – web ‘passports’ that verify their website identity to their customers.</span></div>
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<p dir=\"ltr\"><span style=\"font-family: arial, sans-serif;\">If an online store website’s ‘passport’ was allowed to expire, it could lose significant amounts of revenue. An outage on this scale would lock shoppers out, and cause an avalanche of financial, regulatory, and compliance issues for retailers. Additionally, stolen or compromised certificates could let the bad guys impersonate the website and cause much more damage.</span></p>
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