Apple Reportedly Increasing Gold iPhone 5s Production In The Wake Of Huge Launch Demand

The gold iPhone 5s (which still seems more “champagne” to me) was a phone that seemed improbable when it was first rumored, but Apple did indeed make it – and consumers seem glad. A report from the Wall Street Journal says that Apple is asking suppliers to increase production of the gold finish iPhone 5s in order to keep up with demand.

Currently, just a few hours after iPhone 5s orders have gone live on the Apple online store, the gold iPhone is the only model that’s showing a shipping time longer than “7 to 10 days”) in the U.S., and it’s not going to make it out to new buyers until October, per the order page. With every new iPhone, there are supply constraints initially in terms of how many Apple can produce, and it’s also possible that the gold iPhone carries additional constraints depending on how hard it is to produce the aluminum with that particular finish, but regardless it looks like the somewhat unorthodox color choice is the big seller this time around.

“I don’t care what’s inside the device,” the WSJ quotes TV-station employee Lian Jiyu, who was waiting for an iPhone 5s in Beijing, regarding his own device color choice. “Chinese people like gold.”

SOURCE: techcrunch.com