Emma’s Diary, has been fined £140,000 after it was accused of illegally collecting data and selling it on for use by the Labour Party, Stephen Walsh, Sr Director, Security at CA Technologies commented below.
Stephen Walsh, Sr Director, Security at CA Technologies:
“It is understandable that organisations want to drive value from their data in the new digital economy. In fact, the 2018 Digital Trust Index found that the majority of UK organisations admit to using consumer data internally, while 47 percent of business executives admit their organisation sells consumer data – including personally identifiable information – to other organisations and business partners. However, consumers are less hot on monetising their data, with less than half willing to provide their personal data in exchange for free or less expensive services.
“Undoubtedly, businesses must primarily ensure that they are firstly using and selling data legally and responsibly. However, even businesses with compliant data collection and use must ensure that data sharing is clearly articulated to consumers when they choose to engage with that organisation. Greater transparency on data protection policies is required as currently just one in three UK consumers claim to receive this information.”