The Irish Council for Civil Liberties (ICCL) is reporting on the scale of Real-Time Bidding data broadcasts in the U.S. and Europe.
Key insights
- RTB is the biggest data breach ever recorded. It tracks and shares what people view online and their real-world location 294 billion times in the U.S. and 197 billion times in Europe every day.
- On average, a person in the U.S. has their online activity and location exposed 747 times every day by the RTB industry.
- In Europe, RTB exposes people’s data 376 times a day.
- Europeans and U.S. Internet users’ private data is sent to firms across the globe, including to Russia and China, without any means of controlling what is then done with the data.
- The RTB industry generated $117+ billion in the U.S. & Europe in 2021.
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